We love all our clients!
Here are just a few example projects.
Feature Prioritization of Healthcare Digital App
Before the release of a new pharmaceutical treatment for Alzheimer’s, our client aimed to build a companion app for Alzheimer’s caregivers. Trailhead was enlisted to prioritize which unmet caregiver needs were most important to be included in the app. Leveraging a survey that included both a Max-Diff and Key Driver Analysis, we were able to prioritize unmet needs that should be addressed in the first round MVP.
Competitive Threat Assessment in Global Retail
As new Chinese platforms emerged on the retail scene, our client aimed to better understand the characteristics of American shoppers and their current utilization of the Chinese platforms. Leveraging a survey, we were able to quantify the threat, inform branding and service strategies meant to maintain and grow customer loyalty, and identify competitive gaps to capitalize on.
Enhanced Customer Experience Across Technology Customer Journey
A global technology company that serves both consumers and enterprises needed to build a common framework for understanding the customer experience with the aim of overcoming organizational silos and delivering a superior customer experience. Leveraging internal & external in-depth interviews, we were able to align multiple disparate functions across the organization, prioritize critical CX initiatives, and build a governance model for acting on customer needs in a way that would grow customer loyalty.
Pet Owner Segmentation & Media Buying Strategy
Our fast growing veterinary healthcare company wanted to segment pet owners to better inform media buying and growth strategy. Leveraging internal in-depth interviews and a market survey + customer survey, we were able to segment the market and build personas which informed media buying that drove greater brand awareness and service utilization.
Fast Food Brand Upgrade
A popular fast food chain wanted to modernize its iconic and traditional branding to attract a new type of consumer. Leveraging detailed customer and consumer journals, we were able to build persona based customer journeys with rich insights on consumer preferences, stylistic choices, attitudes, and barriers. Insights were woven into tactical marketing strategies to overcome barriers to use and attract a new consumer customer base.
Endometriosis Testing Concept Test
A medical device company looking to help give women better clarity when testing for endometriosis, wanted to get early feedback from doctor’s on an initial concept for an endometriosis test. They aimed to identify early potential barriers to adoption and better design the product for the best outcomes. Leveraging both qualitative interviews and a survey to quantify the findings in the interviews, we were able to gather initial impressions, willingness to use, barriers to overcome, and an early assessment on willingness to pay levels.
Thank you for the kind testimonials!
“During my time as Head of Insights at Bright Health, Daniel was a key partner in helping us build our insights program from the ground up. Daniel was a rarity in that he is excellent at having strategic brainstorming sessions, but can also execute and manage research to a very high standard. This made him a perfect partner for us as we both conceptualized how we wanted our research program to look and then brought it to life. During this build process there were many pivots and adaptations we had to make - Daniel was critical in helping us think about how we adapt to build a scalable program and also was incredibly agile when changes need to be made. Finally, Daniel was also a pleasure to work with and I hope our paths cross again soon!”
Kate Kepple, Head of Insights
“Tiffany is an absolute joy to work with. She's whip-smart, insightful, gives clear direction to vendors, and keeps the needs of stakeholders front and center.”
Scott Swigart, Chief Research Officer
“Tiffany was a pleasure to work with! She was always easy to deal with despite constantly changing & demanding client requests. I appreciated her ability to come up with new & creative ways to satisfy changing client expectations that were within budget! Tiffany was always willing to continuously improve all client deliverables, pro-actively proposing ways to do things better. A great team player, Tiffany is an asset to any work group!”
Shauna Moscovich, Customer Market Research Manager
“Daniel is an excellent researcher and a consummate professional. In addition to his professional accomplishment, he is a really nice person who is caring, giving, and wonderful.”
Denene Rodney, CEO
“Wow. Tiffany is one of the most impactful and visionary CX professionals I have had the pleasure to know and to work with. Tiffany pioneered and led bleeding edge work in the newly formed Chief Customer Office at Dell Technologies that is instrumental for our customer journey and experience work. All of our most important efforts that are focused on value creation for the customer and determining areas of high impact to the business are mapped back to this foundational work. Tiffany is incredibly strategic, intelligent, and can push outcomes in changing world. She is also someone you want to work with and who brings both leadership and collaboration to the table. An absolute treasure.”
Alison Herzog, Senior Director
“Daniel has many years of research experience and it shows in the planning and management of his projects. He cares about his work, goes the extra mile to make sure the objectives are met, and his clients were always satisfied. ”
