Find your customers, keep your customers, & sell offerings they love.

We will guide you on what is possible and achievable. Our clients include folks in brand marketing, product marketing, product management, UX, strategy, operations, and customer experience. Shift your view of the horizon!

Trailhead has serviced global companies of all sizes including Fortune 100 firms, local small to midsize businesses, entrepreneurs, and influencers.

Some of the questions we help answer:

  • Is my brand image stale?

  • Why are my customers going to the competitors?

  • How do I attract more customers?

  • How do I grow my business?

  • How do I get ahead of customer churn?

  • Does my messaging resonate with my audience?

  • Will my customers like this new product?

  • How do I ensure we are delivering the best possible experience?

  • Are my marketing efforts working?

  • How do I best zero in on my value proposition?

  • How do I position myself in the market and differentiate from the competition?

Research & Strategy Offerings

  • Quantify brand strength against emerging competitors. Identify key differentiators. Know what resonates most. Identify conversion tactics. Dive into aspirations and identity. Conduct thought leadership/PR research.

  • Understand who your customers are and what motivates them to buy, stay or leave. Map revenue impact of customer pain points. Identify early warning signs of churn. Measure satisfaction and loyalty. Design experiences that delight.

  • Validate market fit before full investment. Prioritize features based on revenue potential. Test pricing and packaging options. Assess competitive product positioning. Get early market reads on new concepts.

  • Evaluate a market opportunity. Dive into unmet needs. Measure market share and growth potential. Track industry trends.