After nearly 20 years in market research, Daniel has built a reputation for helping clients shine and make smarter decisions. He’s worked across industries like finance, healthcare, and technology, combining numbers and stories to deliver insights that stick. Whether moderating focus groups or digging into data, Daniel loves uncovering the “aha” moments that drive real impact.

Daniel’s career has taken him from Washington, DC’s political scene to teaching English in Vietnam and India, the New York agency world, and now partnering to build a new boutique agency in Trailhead Insights. When he’s not working, you’ll find him exploring new restaurants, planning his next trip, or hanging out with Winston, his mischievous pandemic-adopted cat. He currently lives in Union City, NJ.

What is your favorite thing about research?

I love the thrill of discovery—turning data into meaningful insights that solve real problems. Helping clients see things in a new way and make smarter decisions is what keeps me passionate about research.

What is your favorite destination in the world?

Hanoi, Vietnam

What was the most memorable day of travelling for you?

In 2017, I visited the Italian town where my great-grandparents left over a century ago.  The day started with a chat among a group of elderly locals, one of whom shared my family’s last name, followed by a tour of the town hall while waiting for their birth certificates.  I ended the day with a long hike across a valley to catch the last bus back to the coast.